Publisher: John Wiley and Sons
Hardback Edition: 176 pages
Dimensions: 16 x 1.73 x 23.5 cm
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.