The FMCG companies that will be affected over Christmas and what they can do to minimise disruption
26 Nov 2021
It is too late for FMCGs to be planning for Christmas now, the disruptive forces are already playing out. It is not too late to be trying to influence those forces and carefully controlling the execution of your plans. We are advising clients to be monitoring the real-time demand for their products and make short-term distribution decisions that will optimize what they have on the shelves rather than in their warehouse.
Read more here.